Who are we?
• We are close to you, because we have over 80 stores throughout the country.
• We offer decorative and white cosmetics, organic products, all for hair, products for mothers and babies, accessories, household chemistry, food supplements and many more!

  • We are the chain in which every member of the family will find something useful, up-to-date, different and necessary.
    • We opened our first store in Sofia in 2010.
    • We love innovation and we do not stop developing and offering the best to our customers.

What makes us different?

In order to be as useful as possible and to satisfy your desire for new quality products, we have developed our own brands. What was our purpose?

Of course, create quality at a reasonable price!

Only with us you will find:

  • VELNEA /a diverse range of products for the whole family/;
  • Mamma&Baby /baby cosmetics and accessories/;
  • Yesss /accessories/;
  • SOLEVITA /food supplements and probiotics/;
  • Watte Watte /cotton products/;
  • VZK /special skin care/;
  • MOE 28 /intimate care for the woman/;
  • Clean People Happy People /cosmetics for body cleansing/;
  • 21 Cosmetics /nail polishes/;
  • Dent-a-dent /oral hygiene/;
  • Home&Family /home products/.

What are our biggest advantages?
• We opened an online store – , which brings us even closer to our customers
• We have developed a loyal program LILLY CLUB, through which you, the customers, save. You shop and your card accumulates flowers, which is a virtual currency that you can use on anytime.
• We have created a loyal Mamma&Baby Club program especially for mothers and children up to 3 years old. Mamma&Baby Club members can take advantage of special discounts and monthly offers.

• We organize “instore” activities that add extra value of each purchase.


    Do you have any questions?